Author: Zachary Maley

Over the past few months, you've probably heard a lot about the benefits of predictive analytics. One question that keeps surfacing is "I know the benefits, but how can I use it?"   Predictive analytics is a critical tool your team can leverage to increase your profitability. But what is it and how does it work?   Predictive analytic models break down into three main categories. Clustering models segment your...

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Artificial intelligence (AI) and machine learning are not going away. The reality is, most of us use these technologies every day but don’t realize it.   A lack of understanding prompts us to repel its adoption, but the reality is the more we fight making that first step, the more our organizations will suffer.   It is okay if the topic of machine learning intimidates you. To ride a...

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We are at a time when the need for small brand exposure is getting bigger. But the likelihood of getting that exposure is diminishing.   Every day, boutique hotels are finding it more difficult to compete in the market.   Customer spontaneity is one factor you have on your side. One day your customers are searching for their vacation on Google. Five minutes later they are looking up cat...

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Today, Instagram is one of the most underutilized hotel marketing resources on the planet. Most of the hoteliers who are using it are not using it to its full potential. Leveraged in the right way, it can produce consistent amounts of traffic to your website.   Instagram is the world’s fastest-growing social media platform. With 500 million users your audience is most likely on the platform. 28% of internet users are...

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Currently, 9 out of 10 people are experiencing the mental effects of phantom vibrations. Phantom vibrations are when you imagine your cell phone vibrate in your pocket. The large number of notifications we consistently receive to our devices irritates this feeling. The reality is, phantom vibrations are just a result of being connected all the time.   Deloitte has been studying the number of times people check their...

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