Analytics & Tracking

Over the past few months, you've probably heard a lot about the benefits of predictive analytics. One question that keeps surfacing is "I know the benefits, but how can I use it?"   Predictive analytics is a critical tool your team can leverage to increase your profitability. But what is it and how does it work?   Predictive analytic models break down into three main categories. Clustering models segment your...

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Artificial intelligence (AI) and machine learning are not going away. The reality is, most of us use these technologies every day but don’t realize it.   A lack of understanding prompts us to repel its adoption, but the reality is the more we fight making that first step, the more our organizations will suffer.   It is okay if the topic of machine learning intimidates you. To ride a...

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