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Hospitality Industry Ideas

This is our repository of all the latest thoughts, strategies, and
technologies impacting the hospitality and travel industries today.

If you have any suggestions for topics or would like to be a guest
contributor, please send them over to hello@primaldigital.co.

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Over the past few months, you've probably heard a lot about the benefits of predictive analytic. One question that keeps surfacing is “I know the benefits, but how can I use it?”Predictive analytics is a critical tool your team can leverage to increase your profitability. But what is it and how does it work?Predictive analytic models break down into three main categories:Clustering models segment your data into smaller groups.Propensity models predict the probability of something happeningCollaborative filtering provides you with situational recommendations.Think of it as tools in a toolbox. EachSEE DETAILS <span class="more-link-hov...

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